AWS expands its martech competency program

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AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success.

Previously known as the AWS Digital Customer Experience Competency, the expanded  AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX:

  • Audience & Customer Data Management.
  • Privacy-Enhanced Data Collaboration.
  • Ad Platforms.
  • Ad Intelligence & Measurement.

“AWS Advertising and Marketing Technology Competency Partners earn their badge after successfully completing a rigorous review of their delivery model, technical validation, and proven customer success,” AWS said.

Why we care. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. The program should also act as a spur to vendors seeking accreditation. Existing partners include some of the biggest players in martech software and consulting.

Martech partners. Among the partners already accredited are some familiar names from the martech space including Acquia, ActionIQ, Adobe, AppsFlyer, Braze, Brightspot, Contentsquare, HubSpot, LiveRamp, mParticle, SAS, Sprinklr, Tealium, Treasure Data and ZoomInfo.

Dig deeper: Acquia acquires tech platform to expand DXP capabilities

Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC.

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