The latest in AI-powered marketing technology releases

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AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. 

The United Kingdom’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration. 

The professions least likely to be replaced by AI: pro athletes, roofers and steel erectors. 

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades:

  • CivicScience’s Sage AI is designed to address trust issues surrounding artificial intelligence. When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data. To ensure the veracity of every AI-generated response, Sage AI employs an additional layer of evaluation and scoring.
  • Ada’s AI Agent, powered by the Ada Reasoning Engine, equips personalized AI agents with problem-solving skills and action-oriented capabilities to resolve even the most complex customer inquiries.
  • RTB House’s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet.
  • Yoast added AI-powered enhancements to its WordPress SEO plugin that generate creative and appealing titles and meta descriptions that adhere to search engine standards.
  • Qlik is collaborating with AWS to help its customers embrace and scale the power of large language models and generative artificial intelligence AI through new integrations and AI-powered solutions. With its integration with Amazon Bedrock, Qlik Cloud users can now seamlessly leverage natural language to create new AI-driven insights on AWS.
  • Dynamic Yield by Mastercard’s Shopping Muse is an AI tool that changes how consumers search for and discover products in a retailer’s digital catalog. It emulates the in-store, human experience by translating consumers’ colloquial language into tailored product recommendations complete with suggestions for coordinating products and accessories.
  • Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research. It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

The post The latest in AI-powered marketing technology releases appeared first on MarTech.

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