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Category: Digital Marketing
AI is the new OS — but marketers’ curiosity will decide its value
AI hype is following a well-worn path. During the dot-com boom, we were promised...
Revenue teams struggle with execution, despite widespread AI adoption
AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns...
Laying the groundwork for smarter, AI-driven marketing
The move from static, rules-based campaigns to AI-driven decisioning is as significant as the...
How to optimize B2B SaaS user journeys with GA4
B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common...
Marketers must deliver value and trust to shoppers facing higher holiday prices
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher...
Sharing AI wins and fails will save marketers from repeating mistakes
Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem —...
What should sit at the center of your martech stack in the age of AI?
As data and AI become the dominant forces in marketing, the real question is...
Think like a product manager, grow like a CMO
As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and...
Shoppers expect fewer discounts this holiday season
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out...
The real reason so many teams are struggling with email marketing
I was talking to a B2B marketer recently who admitted her email campaigns weren’t...
Agility is the new foundation of marketing infrastructure
High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across...
How do you plan to activate insights in the AI era?
Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign,...
HubSpot debuts a new AI playbook at Inbound as content marketing falters
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home...
5 ways MOps can stop order-taking and start driving strategy
MOps professionals are the backbone of modern marketing. But somewhere between the constant pings,...
ChatGPT, AI tools gain traction as Google Search slips
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT...
How generative AI is quietly distorting your brand message by Semrush Enterprise
Your brand message is no longer entirely yours to control. AI systems have become...
Adapting email for AI-powered inboxes and zero-click journeys
AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional...
Holiday shopping is starting earlier in the year
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s...
GenAI powers the next era of customer listening
This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice,...
How customer analytics closes the gaps in performance measurement
Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss...
The next era of ABM is strategy-led and AI-enabled
The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales...
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Salesforce introduced details of its Winter 2026 release this week, and the expansion and...
What’s keeping businesses from succeeding with first-party data?
What’s keeping your business from succeeding with first-party data? Is it silos in your...
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP...
Why social video spend gets lost in reports — and how measurement standards fix it
You know that moment when leadership asks, “How much are we spending on social...
ChatGPT traffic to websites is down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to...
What to expect from social commerce during the upcoming holiday shopping season
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
How to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for their most significant time of year,...
Why a healthy site is central to AI search performance by Semrush Enterprise
The rise of AI-powered search has profoundly changed how people learn, discover, and decide....
How to optimize your website for AI-powered search
Search is changing fast — and so is how people discover content online. AI-driven...
Marketers are drowning in tools and content, and only orchestration can pull them out
Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented...
Marketing leadership asks for radical candor but wants compliance
Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but...
One-third of consumers turn to AI when shopping
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands...
Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal...
A strategic framework for turning small-scale events into ABM wins
Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams....
Software isn’t eating the world — services are
This week on Playbook Broken, we’re speaking with Sangram Vajre, co-founder of Terminus and...
How to make email automations work as hard as you do
I just came back from a journey. I adopted Luca, a 100-pound standard poodle,...
AI helps marketing and sales pros work smarter, but does it drive revenue?
AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals...
Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands...
Operationalizing generative AI for marketing impact
Marketing is undergoing a structural shift — not only in how content is created,...
5 essential applications ecommerce marketers need to succeed for the holiday season
Before you know it, the holiday shopping season will be here and they do...
A 3-step copywriting formula that makes buyers take action
Marketing departments are missing goals left and right. Your marketing isn’t converting because the...
Why active sponsorship is the only way to make AI work
They were so close. After months of research, the marketing tiger team had identified...
4 steps to kickstart incrementality without overcomplicating it
I may live in a marketing-measurement bubble, but if you’re a brand — especially...
B2B firms suffer from poor GTM understanding
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than...
How is AI reshaping martech replacements? Share your insights
TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us...
The top HubSpot updates of July 2025
July was another month with more than 100 updates rolling out to HubSpot users....
Scaling AI starts with people, not technology
The value is real, the hype is louder, but progress has been slower than...
How to lead marketing in the great big messy real world
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to...
Strong MOps is how marketing runs on time and at scale
Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks...
Why the AI era could be the revenge of the English major
“AI is really the revenge of the English major,” said Teresa Barreira, CMO of...
Winning genAI search requires structured, persona-driven content strategies
Brand visibility now matters more than ever. Roughly eight in 10 consumers say they...
Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Last week, Google published a blog post rebutting claims of declining website traffic from...
Implementing AI without a problem is a fast road to failure
No matter where you turn, someone is talking about AI. It’s in C-suite conversations,...
The hidden power of persona-driven UAT in martech success
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing...
Traditional search still dominates, but AI is making gains in the U.S. and Europe
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search...
CreativeOps can’t scale alone — fusion teams make it happen
Today’s studios face a complex mandate: deliver more content across more channels to more...
Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking...
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
The tech power couple, AI and data, made another splash this week when Salesloft...
Marketing and IT are rewriting the rules of digital transformation
The traditional divide between marketing and IT has faded. Today, these two functions operate...
How and why awareness, confidence and trust drive GTM outcomes
Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What...
Breaking playbooks: AI and the new marketing era with Ed See
In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global,...
How to turn SEO wins into GEO dominance
Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay...
Prompt engineering is dead. Long live context engineering!
For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect...
Is it time for retail media networks to think beyond the ads?
A new report suggests retail media networks (RMNs) need to evolve from platforms that...
Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through...
Salesforce’s investment in Genesys is strategic, not just financial
Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor...
Adapting your GTM to win the AI-driven buyer
Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d...
Data quality and data silos keep businesses from sharing data across teams
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than...
AI’s big bang effect means marketing must evolve or die
Let’s be clear – this is our choice. We can be proactive and take...
Customer immersion reveals what dashboards never will
In many organizations, decisions are made in boardrooms, far removed from the customer’s reality....
Why good marketers think in probabilities, not certainties
Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a...
‘They did it, so we should too’ isn’t an email strategy
Too often in email marketing, we see a tactic that worked for someone else...
4 CTV challenges for B2B and how to overcome them
CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s...
Who’s watching the security of your martech stack?
There are more than 15,000 martech tools available on the market today, and each...
Email designer updates take center stage in Adobe Marketo July updates
Adobe Marketo Engage began rolling out its July 2025 product updates on July 11,...
Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving...
HubSpot adds another CRM connector, this time with Claude
Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today...
What is Replit, and how can marketing and marketing ops pros use it?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
AI tools are rewriting the B2B buying process in real time
Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of...
Your brand, everywhere: Engineering discoverability in a multimodal world by Semrush Enterprise
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer...
Privacy is the new currency in digital marketing
There is an old web adage, “Either you buy a product or you are...
Creative misalignment is the silent killer of marketing ROI
Marketing budgets may be flat, but pressure on CMOs to deliver results continues to...
Making AI deep research work for strategic marketing tasks
Recently, I put some of the newer, more powerful deep research tools through their...
The profile of RevOps is rising in many organizations
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations...
Transform your content creation from chaos to consistent brilliance
A few years back, I joined a company with a smart, seasoned content team....
Your go-to-market vendor decisions are now a personal legal risk
In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold...
Why AI spending isn’t boosting marketing
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that...
Outsmarting entropy: Shipping beyond the playbook
In this episode of Playbook Broken, we delve into the shifting landscape of business...
When AI makes customer experience feel personal
We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital...
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
If you own a marketing budget, you know they’re under constant scrutiny. Business leaders...
What’s the biggest technology and media shift for marketers that doesn’t involve AI?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
11 ways to optimize for Google AI Mode without getting lost in the weeds
Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your...
14 HubSpot updates from June 2025 you can’t miss
With more than 100 product updates released last month, June continues HubSpot’s momentum in...
3 MOps bottlenecks killing your campaign velocity
Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from...
Why it’s time to reframe email from campaigns to conversations
Why do so many marketers still email like it’s 1999? Despite all the tools...
Satisfaction with martech stacks varies by company size
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear...
B2B marketing on X: What you need to know
X (formerly Twitter) has changed a lot in the past couple of years, and...
When AI summarizes health data, small errors become big risks
Zero-click search is becoming the norm — AI delivers instant answers, and users rarely...
Your GTM spend isn’t just an expense — it’s an asset
For as long as most of us can remember, go-to-market (GTM) operations — especially...
Martech maestros focus on internal processes — and drive external success
In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and...
How to use video to bolster your GTM strategy
Could your revenue team use better open rates? How about improved reply rates? Or...
Google advertisers can now activate campaign changes via Gmail
A new Gmail integration, which enables Google Ads recommendations with a single click directly...
GenAI taking over digital video buyers’ creatives
Generative AI is transforming digital video ad creation, with 86% of digital video buyers...
The most underrated B2B channel? Your newsletter
We’ve all experienced newsletters that are just one promotion after another. Zero personality. No...
Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and...
Dashboards don’t win games, coaching does
We put a lot of faith in systems — dashboards, tools, processes — hoping...
How to use GA4 annotations to add context and clarity to your analytics
After waves of user requests, annotations are finally back in Google Analytics and GA4’s...
How to use AI to turn one event into a month of content
Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were...
B2B buyers want less sales contact
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How...
Amplitude acquires Kraftul to improve customer feedback analysis
Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful,...
Why assumption-based GTM strategy is facing a powerful reckoning
(This article was co-written by Ayse Guvencer) Giving the keynote at a convention for...
When and how to segment your product messaging
Product messaging works when it creates recognition — when the reader thinks, “this is...
Ripping up the rulebook: Marketing’s new frontier
In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming...
Brands’ retreat from Pride costs them credibility
This year, Pride Month saw a marked decrease in ad spending and corporate engagement...
Data clean rooms: What you need to know
The way marketers use data is shifting fast, mainly because of privacy laws like...
An honest guide to smart martech modernization
The pressure to modernize your marketing technology stack is real. Your competitors seem to...
What’s new and what’s next in GA4
Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics...
What potential does quantum computing hold for marketers?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
Cloudflare rolls out a way for sites to charge AI crawlers for access
Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers...
An outcome-driven framework for core martech selection
Too many marketing teams get trapped in endless feature comparisons when choosing core technology....
5 Amazon Ads features you’re not using — but should be
Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of...
Marketing results don’t add. They multiply and synergize.
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A...
Google Ads rolls out AI Max search match type
AI Max now appears as a distinct search match type in reporting dashboards, giving...
Using AI to build a DIY customer sentiment analysis solution
When it comes to data, marketers have focused primarily on the quality of the...
6 marketing team silos you need to break down, and how to do it
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and...
Interactive emails give your sales funnel a competitive edge
Ecommerce is more competitive than ever, so your emails need to work harder by...
Which martech categories will disappear if they don’t include AI?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
Microsoft Ads gets new granular asset-level reviews
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright...
6 steps to take a guilt-free vacation from your email program
Finally, vacation season is here. School is out for most students, and parents want...
AI can scale ads, but great creatives drive brand impact
Great marketers know how to analyze campaign data and pull the right performance levers....
Where do the popular LLMs find their information?
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs...
Marketing can’t own the results without a say in the strategy
There’s no shortage of conversation about giving marketing a seat at the table. Over...
Why marketing must reclaim GTM design in the age of AI
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly...
New IAB Framework aims to bring clarity to gaming ads
The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns...
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency...
How to lead marketing through economic uncertainty
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions...
Take a look at what’s inside Agentforce 3
Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers...
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Marketers need to keep pace as consumers use an ever-increasing number of channels to...
What is an MCP server, and how can marketers use one?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
Your AI strategy is stuck in the past — here’s how to fix it
Most companies aren’t failing at AI because of bad tools. They’re failing because every...
AI can’t create meaning — that’s still marketing’s job
Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow?...
Hyper Adaptive: Redefining organizations in the age of AI
In this episode of Playbook Broken, I dive into the rapidly changing landscape of...
CFOs want hard numbers, not brand vibes
This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner...
Homegrown martech tools are making a comeback
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech...
It’s time to move on from multi-touch attribution
Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial...
Marketing is broken. Privacy can fix it. by Usercentrics
Marketing has experienced a significant evolution roughly every two decades. We went from the...
7 vanity metrics marketers should avoid, and 7 to replace them
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics....
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) by Digital Marketing Depot
Most people still think of AI as a tool for generating content or powering...
Supermetrics acquires real-time CDP Relay42
Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the...
Study shows AI agents struggle with CRM and confidentiality
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according...
Lessons from letting AI vibe code a landing page
I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity...
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase...
What are the important metrics to watch as organic search traffic evolves?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
Your ecommerce calendar just got a year-round makeover
You don’t have to wait for Black Friday and the holiday season for online...
TransUnion data shows importance of good targeting for ROAS
Making the best targeting decisions can have a compounding effect on return on ad...
Nobody knows what a CDP is anymore — and that’s the problem
Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged,...
Average LLM visitor worth 4.4x organic search visitors
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured...
Clay and Gong integration may be the missing link in ABM
Most ABM programs run on static data and generic assumptions. Marketers spend countless hours...
How to get started with AI optimization (and explain it to your leadership)
If you find yourself increasingly turning to large language models (LLMs) like Google Gemini...
Marketing gains from AI begin with governance
As marketing teams rush to adopt AI and automation, many overlook a critical foundation:...
The high cost of undervaluing experienced marketing leadership
There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and...
Salesforce unveils agentic Marketing Cloud Next
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that...
Playbook Broken: The innovator’s SEO — Navigating the new age of search
Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode,...
IAB releases draft digital advertising invoice API specifications
The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to...
Why high-consideration industries need AI optimization
Every jump forward in technology changes the consumer journey — sometimes in subtle ways,...
Bridging the gap between mental availability and momentum in B2B
In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs...
Where are marketing teams under-utilizing AI?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to...
HubSpot announces deep research connector to ChatGPT
HubSpot announced today the launch of a deep research connector with ChatGPT. More than...
These are the marketing activities most likely to convert visitors to prospects
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The...
Real-world insights from deploying custom GPTs for GTM
Building an AI-first buying journey is now a strategic imperative for CMOs and lean...
HubSpot’s ChatGPT connector generates excitement and some concerns
The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated...
5 simple ways to boost CRM adoption
Over the course of my career, I’ve worked with hundreds of teams using CRMs,...
The hidden cost of playing defense in marketing
I was digging into a potential client recently, a 10-figure B2B SaaS company with...
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Building a martech stack requires careful consideration — alignment with business goals, key features,...
The ultimate consent strategy to maximize customer opt-ins by Edna Chavira
Growing your opted-in database is everything. These data assets are not only the bedrock...
AI is making a major impact of email marketing teams, report finds
More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will...
Salesforce unveils major Slack integration
Salesforce today announced a major update that integrates Slack more deeply into its platform....
Real persuasion doesn’t require manipulation
Marketing often walks a fine line between persuasion and manipulation. Some critics even say...
How to stop wasting money on personalization
Investment in martech to improve personalization is the core of many CX and digital...
Why AI-powered customer engagement projects fail before they start
The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and...
Why your best marketers might be working for me
Side giggers are getting more attention and are growing in number. Platforms like Fiverr,...
Turn disconnected insights into action with a lifecycle-driven strategy
Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do...
Nearly two-thirds of businesses say email deliverability is hurting revenue
Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t...
How to build B2B authority in the AI search era
B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search...
How to effectively measure ecommerce using GA4
Ecommerce teams often lack a full view of user behavior. Without precise data, efforts...
Time to First Value: The CX metric you can’t afford to ignore
According to a 2024 Gainsight report, 73% of churned customers said they never saw...
Drive smarter marketing—with data that leads by Edna Chavira
Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In...
Invoca buys human intel platform Symbl.ai
Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination...
Salesforce finally bags Informatica to bolster AI push
After more than a year of trying, Salesforce announced today it is buying data...
How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher...
What’s missing from your AI content workflow, and how MCP fills the gap
Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly...
If your B2B content is failing, it’s time to get real
B2B teams are producing more content than ever — and getting less out of...
ABM isn’t the B2B salvation we were promised
When account-based marketing (ABM) came along in the early 2000s, I was really excited...
Revenue teams lack trust in AI
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI...
LLMs, AI Overviews may be quietly driving homepage traffic
Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to...
How to do scenario planning the right way
As we all navigate these confusing times, there’s a lot of talk about scenario...
Why your emails still miss the inbox even if you’re ‘in compliance’
Your organization is probably in compliance with the latest email authentication standards required by...
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its...