Marketing value and data: Doing more with less
As marketers, we walk a fine line between collecting customer data to deliver value...
Category: Digital Marketing
Take back your ROI by owning your data
Other brands can copy your style, tone and strategy — but they can’t copy...
4 commerce trends to watch next year
More frequently than not, B2B commerce buyers are vetting sellers based not only on...
How AI can help create bespoke customer experiences
Personalized marketing isn’t just a trend. It’s a cornerstone strategy for businesses aiming to...
How HubSpot found the right sports sponsorship partner
Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image...
Maximizing impact: Marketing resource allocation in lean times
As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with...
Salesforce tries to grab AI talent from the OpenAI maelstrom
Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering...
Making data the foundation of your digital asset management system
Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have...
4 B2B trends that will catapult you ahead of the competition next year
More frequently than not, B2B buyers are vetting sellers based not only on product...
Win the customer experience race with the right martech solutions by Acxiom Corporation
When it comes to brand experiences, you’re not just up against your competitors. You’re...
Paid advertising: Tips to boost qualified leads and reduce costs
While many companies believe broader advertising coverage will increase revenue, this often leads to...
YouTube is deliberately ‘suboptimal’ for people using ad blockers
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers....
Getting your digital asset management system to work with other tools
Organizations want a digital asset management (DAM) system that is adaptable and can be...
OpenAI: The return of the king
He’s back! After an epic five-day-long mishegoss, Sam Altman has been re-instated as OpenAI...