5 impactful ways to level up your email marketing designs
Turning to templates might seem the most prudent option when it comes to delivering...
Category: Digital Marketing
LinkedIn now allows brands to sponsor any organic post
LinkedIn is now allowing businesses to promote content from any user on the app,...
Navigating the cookieless future with cross-functional teams
The shift away from third-party cookies represents a significant change in how advertisers and...
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Oracle today announced that it is rolling out a range of generative AI tools...
The sticky problem of martech integration
Most marketers love martech tools. They save time, improve campaign performance and allow you...
Gaurav Kachhawa: Looking forward with AI
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He...
Meta announces major updates to Advantage+ and Shopping Ads
Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve...
How to find your next, best customers with ABM
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it...
Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech has exploded in recent years, with over 11,000 solutions available to help marketers...
Using multi-touch attribution to build a brand: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Google’s full deprecation of third-party cookies is right around the corner. Time is running...
Here’s what happened at B2BMX 2024
The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early...
How to assess your organization’s AI readiness with the 5P framework
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential...
Building your generative AI marketing skillset: Training and upskilling
This is the 6th article in a series about how generative AI is impacting...
Political polarization reflected in voters’ shopping, media habits
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote...
Number of women in marketing up, but salary and seniority remain problems
The marketing industry is in an interesting position when it comes to women in...
Salesforce’s Spring 2024 release includes Einstein-powered AI features
Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on...
AI-powered martech releases and news: March 7
The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a...
Yomi Tejumola: Looking forward with AI
There’s a problem with the infusion of generative AI into marketing: finding people with...
LinkedIn restores service after global outage
LinkedIn is back up and running after a global outage prevented users from accessing...
Improve your return on ad spend with first-party data by Adobe x Meta
Billions of users log into Meta technologies like Facebook and Instagram every day –...
Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads
Meta’s online properties were down for about two hours Tuesday, preventing more than half...
3 ways to be an adaptive leader in an agile world
As a leader, you must be agile enough to pivot as you learn new...
How the big holding companies are handling genAI
With last week’s news of IPG’s pioneering integration of Adobe GenStudio into its platform,...
MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
In the last article we looked at who would win and who would lose...
Salesforce predicts lower growth as CEO focuses on AI’s problems
In its Q4 2023 earnings call, Salesforce yesterday reported $1.45 billion in profits and...
The B2B case for retention marketing: 7 key tactics
Customer retention is becoming more of a priority for B2B marketers lately. As buying...
Google sued for $2.27 billion by European publishers
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the...
3 future-proofing strategies for Google’s third-party cookie crackdown
After four years of anticipation, Google officially began restricting third-party cookies for 1% of...
How Sur La Table uses AI to power customer experience
National retailer Sur La Table draws customers to physical locations with cooking classes and...
AI-powered martech releases and news: Feb. 29
Last month, Google, Microsoft, OpenAI, Meta, TikTok and Adobe agreed to develop tech to...
4 best practices to build a clean and engaged email database
A low-quality email database filled with inactive addresses, spam traps or people who never...
Questions to ask marketing automation vendors during a demo
Once you have decided your organization needs a marketing automation solution — or needs...
Scott Gillum: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
Klaviyo launches Klaviyo AI
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools...
Only 6% of global marketers apply customer insights to product and brand
While many brands talk about focusing on the customer, few do it. Less than...
Google tells antitrust judge government trying to punish company for Search success
Google accused the U.S. government of wanting to punish it for being more successful...
From friction to flow: A marketer’s secret productivity engine
As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing...
Building a center of excellence for CDPs in 2024
“Who should the primary user of my CDP be?” “What should the team look...
Scaling personalized experiences: From anonymity to insight
In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet,...
If you’re marketing on ‘Email Island,’ don’t get yourself voted off
I’m not a fan of the television show “Survivor,” but let’s just say it...
How social listening can be a B2B content marketing goldmine
Most content strategies for B2B often rely on a subject matter expert or skilled...
Tableau Pulse uses AI to make data more accessible
Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out...
Niche advertising: 7 actionable tactics for targeted marketing
The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to...
AI-powered martech releases: Feb 22
One of my problems with AI isn’t the hallucinations, but how boring those hallucinations...
Will the EU disrupt AI-powered customer support?
It would be just typical of the E.U. to place citizens’ rights ahead of...
How AI enhances multimedia content creation
AI in multimedia content creation is like having a super-smart assistant who knows your...
Walmart buys TV maker Vizio to boost ad revenue
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant...
Salesforce rolls out new edition of Marketing Cloud for small businesses
Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for...
How to make the most of your marketing work management solution
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication...
CRM and marketing automation: The challenges and benefits of integration
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational...
How to do an AI implementation for your marketing team
Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic...
5 steps to a seamless post-M&A brand integration
Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to...
The new blueprint for customer experience: Always on, always listening
Engaging today’s customers is like trying to hit a moving target. Needs and expectations...
American Black consumers: More diverse, demanding and reachable than ever
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than...
EU Digital Services Act now applies to all but the smallest businesses
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods,...
3 ways to engage B2B buyers pre-deal
Most B2B deals are won or lost before sales teams even know they exist....
AI-powered martech releases and news: Feb. 15
Today we have a tale of two surveys with very different messages. First, up...
Google hits back at IAB Tech Lab Privacy Sandbox assessment
Google has released a detailed response to claims made about Privacy Sandbox in a...
Chatbot, please be my Valentine
Over 50% of Americans aged 35 to 44, and 20% of Americans overall, have...
How AI is making identity resolution platforms more effective
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent...
Drift acquired by sales engagement platform Salesloft
Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years...
5 Super Bowl LVIII takeaways for marketers
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three...
Increasing email click-throughs: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how...
Google expands generative AI capabilities for automatically created assets
Google expanded its generative AI features for automatically created assets (ACA) to all English...
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords....
AI-powered martech releases and news: Feb. 8
More than a third of marketers (36%) say their company doesn’t have a “clear...
Clinch adds digital audio to dynamic creative campaigns
Advertisers using creative optimization for video ads now can include ads for audio channels...
How to categorize customer data for actionable insights
Marketing success depends on truly understanding your customers. But how do you make sense...
Megan Michuda: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
Why now is the time to pay attention to micro-communities
It’s hard to imagine the web as a real, tangible thing — especially in the...
Navigating the future of marketing with data
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the...
Did martech break B2B marketing?
Part one: The promise Part two: The shift Part Three: The crossroads Part Four:...
Owned asset optimization: The key to connecting with financial consumers
Brands are accustomed to pointing their marketing megaphone at the audience and controlling the...
Greg Kihlstrom: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
75% of consumers made purchases as a result of SMS marketing
Three-quarters of U.S. consumers say they buy things as a result of SMS messages...
Super Bowl commercials and strategies to watch for
This Sunday, family and friends will gather around the smart TV while checking their...
Black History Month: The mistakes waiting to be made
When it comes to marketing and Black History Month, remember the words of chess...
Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access...
Top 5 strategic trends for social media marketing in 2024
The digital marketing ecosystem is full of trends that flicker and fizzle faster than...
IAB launches new privacy compliance tool
This week, IAB launched a new tool for standardizing privacy practices in digital advertising....
Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players...
A deep dive into how marketers use MarTechBot
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May...
What to do when your martech tools aren’t delivering results
The allure of martech can be deceptive. It’s easy to get caught up in...
OpenX Deal Library will compare alternatives to cookies
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to...
Improve your presentation skills: Tips from a comedian
Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That...
Prioritize compliance for marketing success
Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As...
Does your organization need a marketing automation platform?
Does every marketing organization need a marketing automation platform? There are so many use...
The secrets of effective leadership
There are certain qualities all strong leaders possess, regardless of their role in the...
How to transform customer experience with AI
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX)....
How one tech company is doing marketing without cookies
How do you do digital marketing without third-party cookies? How will it impact your...
Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Lead generation for B2B has undergone quite a transformation. Gone are the days when...
Using genAI for growing a startup: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is...
ActionIQ to add CXAI suite to its CDP
Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage...
Publicis Groupe invests heavily in AI capabilities
Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an...
How to develop a winning B2B ideal customer profile
Generating revenue growth is the ultimate goal for any B2B founder. While many other...
The art of running an email strategy assessment
Email strategies are facing a whirlwind of change: from legislative pressure to announcements from...
Paul Roetzer: Looking forward with AI
As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into...
Salesforce’s full-funnel approach to social media
Engaging customers on social media is a full-funnel strategy, and not just for consumer...
AI-powered martech releases and news: Jan. 25
A serious, cautionary, non-marketing fact to keep in mind when you use AI: There...
Ruth Stevens: Spotlight on the expert
In this series, we dig deeper into the stories of our expert contributors. This...
How generative AI is impacting email marketing software
Advancements in machine learning, predictive AI and generative AI are helping marketers do more...
Transforming meetings with StreamAlive’s visual chat experience
Spending as much time as we do in video conferences, video meet-ups and webinars,...
Data visualization: How to transform analytics data into actionable insights
Today’s digital marketing seems to require an overload of data. With analytics platforms generating...
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Books are a broad category with a passionate following. It takes data and a...
How to fight bias in your AI models
“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was...
MarTechBot update: Personas, image generation and new prompts
MarTechBot here! It’s been a while since my last update, and I’ve been watching...
Jay Mandel: Looking forward with AI
Jay Mandel spent about 20 years in corporate America with brands like MasterCard and...
LiveRamp acquires data clean room startup Habu
Data platform LiveRamp, a key player in the identity resolution space, has announced the...
Email automation tools for the savvy marketer
Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development...
Google issues urgent steps for advertisers running campaigns in the EU
Advertisers who want to show personalized ads to consumers in the European Economic Area...
Real-time vs. batch-based CRM data processing: Key considerations
When it comes to CRM systems, companies can choose to process customer data in...
Why can’t AI content generators just follow the rules?
“Students in Europe are just now writing research papers versus students in the U.K....
How strategic martech integration drives business growth
Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This...
AI-powered martech releases and news: Jan. 18
Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models...
Salesforce experts share tips for ensuring a smooth implementation
Marketing technology is a big investment for businesses. If an implementation goes off the...
AI-powered features to look for in customer data platforms
At a time when uncertainty about everything from war to global warming to economics...
Webinar: AI-forward marketing in 2024
The new year has just begun, and the digital marketing landscape continues to evolve...
How to harness storytelling’s impact in B2B marketing
Storytelling might not be the first tool that springs to mind in B2B marketing....
Salesforce announces new tools for retail marketers
Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and...
Informa Tech/TechTarget merger would create a B2B data giant
The proposed combination of London-based media and data company Informa PLC’s Informa Tech and...
Power up your marketing programs with Google Analytics 4
Customer expectations are higher than ever. They expect companies to know who they are...
2024 Predictions: Email captures marketers’ attention
When done right, email is an effective, low-cost channel that speaks directly to the...
Google unveils new set of AI-powered tools for retailers
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a...
Marcus Graichen: Looking forward with AI
Everyone is talking about AI, but what does the future hold? In a series...
From efficacy to efficiency: 2024’s B2B marketing revolution
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder...
Microsoft unveils new workflow and analysis tools for Customer Insights
Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed...
AI-powered martech releases and news: Jan. 11
The Consumer Electronics Show is on in Las Vegas and this year the magic...
Google to shut down Business Profiles websites
Websites made with Google Business Profiles will be turned off in March. Customers attempting...
3 tips to improve your conference presentations
Many marketers speak at industry events for various reasons. Some do it to position...
2024 MarTech registration is open… grab your free pass now!
Welcome to 2024, a year sure to be full of exciting challenges and opportunities…...
Google is allowing select sites to delay phase out of third-party cookies
Google is giving websites the opportunity to request additional time to transition away from...
4 steps to turn a prospect into a loyal customer
In my last article, I explained four things you must do to win a...
The opportunities for AI in digital asset management
Like any transformative technological change in our history, the growing importance and availability of...
MarTech’s ecommerce experts to follow
Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores,...
2024 Predictions: Social media’s evolution
Marketers will continue to engage with audiences on social media through advertising and organic...
How Does a Creative Agency Stay Updated on Current Design Trends?
How Does a Creative Agency Stay Updated Creative agencies use their expertise in design,...
Could happy advertisers be the key to connected TV success? by MNTN
For years, CTV and linear television have been battling it out for viewership numbers....
Online advertising: The funny, fuzzy math
Online advertising seems like the perfect mix of creativity and data. Marketers can test...
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
A few days ago, I joined a virtual holiday happy hour event with my...
2024 Predictions: Data and AI on marketers’ minds
In the year ahead, consumer and B2B marketers will be focusing on first-party data...
3 steps to determine if AI is the answer to your problem
Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in...
2024 Predictions: Advertising and digital media
In the year ahead, digital advertisers will be looking to harness AI and new...
5 ‘must-dos’ when reviewing your martech stack
It’s been a tough year for many consumers. The rising cost of living has...
2024 Predictions: Ecommerce and retail
In the year ahead, marketers will be looking to expand the channels and ordering...
Cyber Week’s sales success depends on a year-round consumer connection
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping...
How AI’s ‘describe and done’ can revolutionize your work
In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption...
2023 in review: Our top 10 articles on marketing automation
Year’s end is the perfect time to review all the lessons learned in the...
2023 in review: Our top 10 articles on CRM
Year’s end is the perfect time to review all the lessons learned in the...
How marketing ops can learn to speak C-suite
The scenario is all too common: a marketing operations team, armed with detailed analytics...
2024 Predictions: Better customer experience is on the way
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate...
What’s new and what’s working, in B2B channel partner marketing
Channel partner marketing means efforts to recruit and support third-party partners to expand a...
How to repurpose marketing event content
Registration launch day for my client’s global conference is just a few days away....
The 4 steps you must take before launching your product
This article outlines four steps essential to undertake at the start of your go-to-market...
3 points to consider before implementing a CDP
In my career, I have helped companies implement billions of dollars of technology. If...
3 ways to retain marketing talent — and why it’s important to do so
The ongoing layoffs in some industries offers a confusing picture of the labor market....
2023 in review: Our 10 top articles on email
Year’s end is the perfect time to look back over all the lessons learned...
4 keys to digital events planning
Successful digital events require careful planning. That means getting a strategy, agenda and team...
AI-powered martech releases and news: Dec. 21
Good news if you are running very late on dealing with holiday cards like...
The 5 best practices of digital asset management
In the world of digital asset management (DAM), there’s a general set of best...
Celebrity influencers are a turnoff for some consumers
Influencer marketing is booming across social channels, with the value of the industry expected...
6 marketing books to read in 2024
One of the joys of living in a place where the winters tend to...
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations...
BidsCube teams up with Pixalate to combat ad fraud by BidsCube
With a shared commitment to fostering a secure and trustworthy environment for publishers and...
The 5 key pillars of AIOps in marketing
The secret to launching an operations framework to drive AI-enablement within your organization is...
How to build a CDP use case by Tealium
In the ever-evolving landscape of marketing, the use of customer data has become more...
The CMO’s guide to aligning martech and business strategy
Let’s discuss the elephant in the room: is your martech stack aligned with your...
How to structure digital asset management governance
Governance is the key to ensuring that program goals are met during implementation of...
Breaking down data silos: A practical guide to integrated marketing data
Data silos — isolated collections of data within different departments or systems — hinder...
HubSpot’s November 2023 releases: The manager’s guide
HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add...
Marketing automation software for small business: How to get started
Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small...
Salesforce updates Einstein 1 Platform with unified business data
Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business...
Google will start phasing out third-party cookies in weeks with new feature
Google will begin testing a new feature that restricts third-party cookies by default in...
Lead generation and marketing automation: How they work together
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic...
Spotlight on the expert: Greg Krehbiel
In this series, we dig deeper into the stories of our expert contributors. This...
How to turn your brand into a performance publisher
Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the...
3 questions to ask about digital asset management processes
One of the biggest challenges an organization faces with running a digital asset management...
Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In the second part of this two-part feature, Jade Bunke discusses triggering the right...
7 ways to end the sales and marketing Catch-22
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately...
From tech tools to personalized presents: Holiday gifts marketers actually want
Put away the fruit cake and ugly sweaters. This holiday season calls for a...
The power of customer data across the journey: Acquisition
Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial...
Theresa Kushner: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
Top tips for building a successful brand strategy in 2024 and beyond
In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful...
Marketers can now use topic tags on Threads to boost engagement
Meta’s Threads now has its own version of hashtags. Meta calls this new feature...
MarTech’s generative AI pledge
At the end of the summer, we published a generative AI use policy for...
AR-powered gift cards for the holidays and beyond
“If you got a gift card from a traditional gift card company, you would...
This week in AI-powered martech releases: Dec. 7
This was the year AI went mainstream, so what will next year hold? My...
New rules for bulk email senders from Google, Yahoo: What you need to know
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders....
Google lets advertisers opt out of Search Partner Network amid Adalytics claims
Google is providing advertisers with the option to opt out of the Search Partner...
ANA study finds 25% of programmatic ad dollars are wasted
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful...
AI driving an exponential increase in marketing technology solutions
The martech landscape is expanding and AI is the prime driving force. That’s the...
Why edge cases matter in marketing strategy
As a general rule, marketers should major in the majors. We should pay attention...
Getting the most from your AI investment
Artificial intelligence. It is everywhere, or so it would seem. I was at a...
The latest in AI-powered marketing technology releases
AI is putting a lot of professions at risk, but here’s one that may...
Rachel Edwards: Spotlight on the expert
In this series, we dig deeper into the stories of our expert contributors. This...
6 ways to use generative AI for your marketing
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize...
The latest jobs in martech
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark...
How to optimize sales and marketing processes for efficient customer acquisition
There are two extremes when it comes to driving better customer acquisition results: Expanding...
AWS expands its martech competency program
AWS has announced an expansion to its program to help advertisers and marketers find...
Decode the future of AI and privacy with metadata mastery
Marketing is changing fast: AI is an exciting new tool, but many marketers are...