When AI truly understands our customer data, we’ll deliver on true personalization
Much of the marketing we create as marketers and experience as consumers is broad....
Category: Digital Marketing
How marketers can harness the strengths of traditional and streaming TV
The television landscape has undergone a seismic shift in recent years, reshaped by the...
How to measure the impact of brand marketing
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital...
7 marketing strategies to conquer decision paralysis
In the age of unlimited information, decision paralysis has become a significant challenge for...
How M&M’s transformed ERP and commerce with composable architecture
Marketers gather at MACH THREE in New York to discuss approaches to composable architecture....
How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming...
AI-powered martech news and releases: June 27
Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s...
Salesforce’s AI CEO explains why this new AI wave is different
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York....
The never-ending war against ad fraud
The Association of National Advertisers had some good news for the Cannes Lions audience...
How to build a B2B brand that delivers lasting value
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek...
Pride Month is about authenticity, not ‘rainbow washing’
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as...
3 more pointers to navigate the confusing martech marketplace
My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies...
Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta...
How to boost operational maturity with strategic martech selection
As a senior leader, one of your core responsibilities is pushing your team’s operational...
What HubSpot’s LinkedIn integration means for the future of sales and marketing
HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges...
3 traits of an effective marketing CRM product owner
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective...
Are you selling me a real Prada bag or a fake?
As anyone who has walked the length of New York’s Canal Street will know,...
AI-powered martech news and releases: June 20
One of OpenAI’s founders has a new company dedicated to solving a problem that...
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision...
How to create high-performing email campaigns
Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails,...
What is digital asset management and how can it help you?
DAMs are software programs that store, organize and enable the more efficient use of...
Next-level content creation for the auto industry
“We have one piece of the puzzle people are looking for in the area...
Business leaders believe AI can deliver a competitive advantage
No fewer than 89% of B2B and B2C directors and above believe that ethical...
Ethical considerations for AI adoption in MOps
AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them...
Spotlight on the expert: Shama Hyder
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she...
AI-powered martech news and releases: June 13
Was the text in the ad AI-generated or did it require a human to...
How to bridge the gap between creative marketers and marketing analysts
Data-driven marketing organizations must create a conduit of information between their data teams and...
AI is a game changer, but not generative AI
The generative AI arms race may be over before most people know it’s begun....
4 tips to build customer loyalty with email
Sales is anything but a numbers game. Sending templated emails in bulk might get...
Oracle says goodbye to the adtech business
With one line in an earnings call on Tuesday full of positive talk around...
How Verizon puts its business customers at the center
Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at...
What Pega GenAI tools might mean for marketers
This week, CRM and BPM software company Pega announced new generative AI capabilities, including...
Apple doubles down on AI despite signs of an industry slowdown
This week Apple announced it was (finally) going all in on AI, adding a...
Google launches Google TV advertising network
Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream...
The path to personalization: A roadmap for marketers by Edna Chavira
Did you know? 82% of consumers say personalization drives their brand choice. Where is...
B2B marketers say improving data quality is top priority
Improving data quality is the top priority of B2B marketers wanting to upgrade their...
Pega’s Blueprint for digital transformation
“I think it is going to revolutionize what our customers are able to do,”...
For CDPs, the ‘single customer record’ can be a distraction
When you organize your data around “the customer,” you assume “the customer” has the...
Optimizing your email program: Finding sweet spots and tipping points
We email marketers often look for the sweet spots in our email programs —...
Marketers, it’s time to walk the walk on responsible media
As the advertising industry grapples with the growing importance of brand safety, sustainability and...
Adobe AI Assistant now generally available
The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now...
Google launches marketer resource center and AI recommendation tool
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One...
Cloud data warehouses set to disrupt the martech stack
The growing use of cloud data warehouses by premium brands will challenge how we...
AI-powered martech news and releases: June 6
No one doubts AI can be a great help to businesses. However, is it...
IAB Tech Lab releases Data Deletion Request Framework
In a move that will simplify life for marketers, the IAB Tech Lab today...
Unleashing AI in martech: A guide to cross-functional collaboration
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency....
Will genAI turn off your core consumers?
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI...
Cut through inbox clutter with personalized, high-impact email by Edna Chavira
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox....
Unlocking customer loyalty: 5 core motivations powering personalized marketing
Personalization is a hot topic in martech, but the concept is nothing new. Lester...
4th of July email marketing: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See...
Postie launches CRM Optimization for direct mail
Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses...
AI-powered martech news and releases: May 30
Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has...
How to create and configure custom dimensions in GA4
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of...
Why local, fine-tuned models are the near future of the AI workflow
For many people, ChatGPT is synonymous with generative AI. It was certainly the platform...
AI is a threat to some marketing agencies, an opportunity for others
AI will soon be able to handle up to 95% of the work currently...
B2B customer acquisition strategies are evolving
For a long time it was difficult for B2B marketers to meet prospects face-to-face...
Why RCS mobile marketing is set to go big in the U.S.
SMS mobile campaigns are an effective way of reaching customers if they trust you...
Maximizing martech’s impact: Insights from The CMO Survey
The latest edition of The CMO Survey shows contradictions which, in my view, hinder...
Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail...
Salesforce: Shoppers are saving their big moments for later in 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers...
Google Search document leak reveals inner workings of ranking algorithm
A trove of leaked Google documents has given us an unprecedented look inside Google...
Time’s running out: Why major corporations haven’t completed GA4 migration
On July 1, 2024, Universal Analytics 360 will shut down. The API will no...
HubSpot’s Content Hub: How does it impact marketing’s future?
Having spent more than a decade working with tools like HubSpot, I’ve seen how...
You need to glue your martech stack together. Here are some of your options.
Most marketers today understand that marketing is a science driven by data. Yes, creativity...
B2C marketing automation: The tools, tactics and prerequisites for success
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or...
Stop! Or go directly to email jail
I live in Texas, where the highway speed limits are more like minimums than...
Salesforce Einstein: A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this...
Canva introduces Canva Enterprise, Work Kits and adtech apps
Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises,...
AI-powered martech releases and news: May 23
This week, WPP announced a new initiative making Anthropic’s Claude AI model family available...
Adobe unveils Adobe Express for Enterprise
Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content...
Accessibility matters: Strategies for building an inclusive brand by Edna Chavira
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential...
From creative briefs to conversations: The key to better marketing alignment
David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment...
Google unveils AI-powered advertising tools at Google Marketing Live
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing...
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is...
Launching a loyalty program: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
3 reasons why digital video and CTV are booming in 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested...
Investment in martech companies down 87% vs. Q1 of 2023
CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology...
Why startups need more than just press releases
You’ve got a solid business plan and secured funding, and you are eager to...
Is Google a monopoly? The DOJ’s case in 11 slides
The Department of Justice made a pretty damning argument in its anti-trust case against...
Cutting through the hype: Generative AI adoption in B2B
Ah, there it is again — the genAI buzz. It’s going to transform B2B...
24 customer experience misconceptions debunked
It’s important that everyone is clear on the definition of customer experience. There are...
AI-powered martech releases and news: May 16
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a...
Why you should track your email’s long tail to measure success (plus a case study)
When someone talks about “long tail” strategy, you probably think it begins and ends...
Alicia Arnold: Spotlight on the expert
Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on...
How would a TikTok ban impact influencer marketing?
The U.S. government is threatening to ban TikTok in the country if ByteDance, its...
Submit your session ideas now for The MarTech Conference in September 2024!
The MarTech Conference returns online September 24-25, 2024, with a focus on making smart...
OpenAI unveils its new flagship, ChatGPT-4o
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images...
Martech cut of budget falls to lowest level in 10 years
Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about...
HubSpot earnings stay hot amid reports of sale to Google
HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports...
How to turn your ideal customer’s pain points into entry points
Understanding the “entry points” where your ideal customers first experience the acute pains your...
A scoring model your GTM team will fall in love with
Lead scoring is one of those things companies tend to spend far too much...
ChatGPT expected to announce search feature Monday
ChatGPT is expected to announce its new search feature today, according to Reuters, citing...
3 ways to boost digital marketing ROI while reducing carbon footprint
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected...
IAB Podcast Upfront highlights rebounding audiences and increased innovation
Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts...
AI-powered martech releases and news: May 9
This week saw the annual release of The Martech Landscape which has 14,106 “tools,”...
Ivan Ostojic: Looking forward with AI
Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications,...
How to measure marketing’s value in the inevitable cookieless future
We are facing a pivotal moment in how we measure the impact and value...
Curb introduces one-stop advertising solution
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which...
Martech’s long tail: Countless tiny atoms
“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking...
Meta rolls out genAI features for advertisers
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text...
Salesforce delivers Unified Knowledge to service agents
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution...
Lead scoring for existing customers: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
New ways to identify B2B buying group members
Understanding and engaging the buying group is critical for B2B success. When companies need...
Digital commerce gets off to a slow start in Q1
Growth in digital commerce was vanishingly small in the first quarter of 2024 according...
The problem with B2B marketing: Misaligned measurement is stifling innovation
It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but...
HubSpot’s April 2024 updates: More AI tools, refined service features and more
The April 2024 HubSpot updates introduce a variety of features designed to streamline your...
Data literacy: The key to correcting the C-suite trust deficit
Take a moment to search “CMO tenure” and you’ll find a wide variety of...
AI-powered martech releases and news: May 2
What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure,...
IAB NewFronts rings in the age of digital video dominance
With digital video poised to overtake linear ad spend for the first time, there...
Qualtrics launches new Strategy & Research Suite for XM
Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite...
Google launches new AI-powered features for Performance Max campaigns
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This...
Brian McKenna: Spotlight on the expert
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency....
Unlock marketing efficiency: The essential guide to martech stack optimization
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively...
Do CMOs really understand how their teams use martech?
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and...
Unifying first-party data using CDPs and other tools: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
How to produce brand-approved email designs on time and on budget
Marketers short on time and/or resources have developed shortcuts to produce emails and the...
SMBs are investing more time and resources in marketing
In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to...
10 things to do if your martech solution vendor gets bought
What do you do if the vendor of one of your martech solutions gets...
What can a potential U.S. TikTok ban teach marketers?
As one of the fastest-growing social media platforms of all time, TikTok is a...
AI content creation: Ushering in the unimaginable
Sam Altman’s proclamation that “movies are going to become video games and video games...
Microsoft unveils a new small language model
Phi-3-Mini is the first in a family of small language models Microsoft plans to...
Video ad spend expected to rise 16%, surpassing linear TV this year
U.S. digital video ad spend is expected to hit $63 billion in 2024, a...
AI-powered martech releases and news: April 25
The use of AI by educators is not always a positive thing. This week...
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have...
What marketers need to know about the TikTok ban
The new law to ban or force the sale of TikTok creates a problem...
What is predictive analytics?
Predictive analytics is the use of data and modeling to predict the likelihood of...
How True Classic uses post-purchase experiences to increase revenue
Consumers inundated with marketing messages are receptive when the message is about a high-priority...
7 steps to creating an audience-based B2B marketing plan
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same...
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could...
AI-powered martech releases and news: April 18
Try not to be too shocked: Businesses continue to deploy chatbots knowing they can...
Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch
Studies show that loyal customers are responsible for as much as 65% of all...
As lead gen grows on social media, marketers discuss what’s working
It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who...
Adobe puts two AI tools into general release
Adobe brought more artificial intelligence power to the masses this week, putting the Adobe...
The state of data in 2024: How the ad industry is adapting to privacy regulations
Consumer privacy has become a major focus in the digital advertising industry. New regulations...
Advertising in local markets: A playbook for success
Many brands, such as those in the home services industry or a local grocery...
Adtech’s approaches to greener marketing
Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from...
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital...
The state of GA4, one year after the big migration
It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics...
It’s time to turbocharge our path to email innovation
Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show...
Adopting consent-based analytics for long-term marketing success
It’s important to start monitoring consent management as part of your digital analytics strategy....
Internet advertising up 7.3%, reaching record high in U.S.
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year,...
Ana Mourão: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
Why relying on AI won’t improve the customer experience
What will customers remember after they have experienced your website, product, service or people?...
ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024
“What marketing technologies should a (fill in the industry) company have in their martech...
What is B2B marketing and why marketers should care
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable,...
Meta advertisers: Glitchy automated system pushing sales down and costs up
Meta advertisers say the cost of running campaigns across its platforms has surged due...
The customer data platform market
The current business environment — increasingly omnichannel but with a heavy reliance on digital...
Unifying projects and products: The power of program management in martech
As a supporter of the program perspective for initiatives, I recognize the value of...
AI-powered martech releases and news: April 11
A marketing campaign using AI to help dogs in shelters get adopted? You better...
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
In our zeal to harness the tech part of martech, the ops part of...
MarTech’s CRM experts to follow
Martech is marketing and CRM is arguably the original martech. It changed everything. Because...
Martech’s moment of truth: Why product excellence beats slick sales pitches
The beat drops, the lights flash and a charismatic salesperson struts across the stage,...
Hootsuite to acquire social analytics company Talkwalker
Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics...
Google’s Privacy Sandbox: What you need to know
Google’s Privacy Sandbox is a space where a series of complex proposals to protect...
Hiring a business analyst: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
6 ways email marketing can elevate customer engagement and loyalty
Email has come a long way from its early days as a blunt instrument...
HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
The March 2024 HubSpot updates include tools that will help your team leverage AI...
Email excellence: The top 10 traits of highly effective email marketers
Anybody can push the “send” button on an email campaign. But good email results...
Alphabet said to consider offer to acquire HubSpot
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an...
How marketers can help boost martech utilization
In 2023, martech utilization was only at 33% per Gartner — a steep decline...
Chase launches media network
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s...
Reminder – Google is turning off all Universal Analytics services and APIs
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services...
AI-powered martech releases and news: April 4
AI is a great deal for the companies that use it. The technology helps...
LinkedIn introduces CTV ads for B2B campaigns
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include...
A marketer’s guide to Reddit
Thanks to its recent IPO, social media platform Reddit is a hot topic in...
The content supply chain is ‘a mess’: Can Adobe help fix it?
Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion...
Adtech’s climate challenge: Can marketing cool the planet?
Can adtech and marketing do anything to cool down our overheating world? That existential...
Adobe: Enhancements to B2B and CDP offerings
With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply...
Retargeting campaigns to acquire new customers: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Beyond attendance: Unlocking B2B growth with event-led Strategies
Events play a crucial role in fostering connections and driving growth in B2B marketing....
Data-driven content: The key to connecting with healthcare consumers
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this...
Google testing tools to provide more personalized shopping experiences
Google is piloting new product discovery elements designed to give users a more personalized...
Unlocking the potential of synthetic data: A business game-changer
The idea of “synthetic data,” or artificially generated information, has recently caused a stir....
5 ways to evolve agile marketing for real business results
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and...
Adobe GenStudio: 3 key questions answered
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood...
AI in marketing: Examples to help your team today
Is your marketing team tired of hearing about AI? To some extent, we all...
AI-powered martech releases and news: March 28
AI is turning out to be a huge help for startups, according to a...
How marketers are investing in games: IAB PlayFronts
Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in...
Adobe continues to roll out genAI capabilities across its platform
“When we think about the magic and value of AI, we know that it...
Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according...
Harnessing martech insights: A roadmap to customer-centric business strategies
The digital era has revolutionized how organizations interact with consumers and transformed the role...
MarTech Salary and Career Survey: More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are...
Google SGE a top threat to brand and product search terms, study finds
There will be “some erosion of current traffic levels” from brand-related terms as a...
Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic...
AI-powered martech releases and news: March 21
Right now we’re using AI to detect AI-generated content, AI to generate content that...
Laying the groundwork for AI in MOps: How to get started
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful...
What Google’s Privacy Sandbox means for the app ecosystem
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier...
Ethical marketing in the age of hidden fees and deceptive pricing
Most of us crave genuine connections and experiences that hold lasting value. We yearn...
Transforming content marketing lifecycles with AI
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the...
How Beef ‘O’ Brady’s streamlines customer experience
Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for...
DOJ lays siege to Apple’s walled garden
The U.S. Department of Justice announced today that it is suing Apple for illegally...
The 2024 guide to email deliverability by Digital Marketing Depot
Have you ever looked at your campaign reports and scratched your head wondering why...
Transform your B2B brand: 7 strategic insights
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger,...
Google Search Ads 360 gains retail media capabilities
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to...
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those...
Katie Robbert: Spotlight on the expert
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights,...
3 low-cost tools for data-driven marketing: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
AI-powered martech releases and news: March 14
A recent survey finding about AI use reminded me of a joke by the...
Ad industry steps up to meet signal loss, privacy challenges: IAB
The ad industry is making major investments in order to adapt to the new...
Q&A with David Iscove: The MarTech Conference
David Iscove is creative technology practice lead at Cella by Randstad Digital. At the...