What are marketers’ investment priorities as 2024 winds down?
Many marketing organizations spent the last couple of years watching their budgets carefully as...
Category: Digital Marketing
Does your marketing team have a martech problem or a data problem?
Since you work in marketing, you’re well aware of the bad rap marketing technology...
Zeta Global to acquire LiveIntent
Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The...
What the LinkedIn debate over a HockeyStack report says about B2B marketing
Here’s a question to consider: Does it take more than 250 touchpoints to close...
How to unlock the power of personalization through edge computing
CMOs are working hard to bring the value of personalization to their customers and...
Oracle aims to automate the complete customer service lifecycle
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle...
Zendesk saturates CX with AI and voice
Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities...
Google blasts DOJ’s ‘radical’ proposed breakup plan
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of...
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
HubSpot released another huge wave of updates in September, including a ton of announcements...
AI and marketing: What the stats show
There is a lot of talk about AI’s impact on digital marketing, but you...
How to use generative AI in copywriting for an A/B testing program
AI fans like to rhapsodize about all the great things they can do with...
Google rolls out new AI-organized search results, AI Overview links
Google is rolling out AI-organized search results, and the new links and citations format...
Weighing the pros and cons of out-of-the-box martech
Buy or build stack components? That’s an issue martech practitioners confront all the time....
Lyft Media expands measurement and targeting capabilities
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad...
Bluecore moves into experimentation
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite...
Zeta Global unveils connected mobile experience and AI agents
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded...
Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry....
AI-powered martech news and releases: October 3
The C-suite continues to see marketing and sales as the areas where AI is...
7 ways to boost customers’ emotional connection and loyalty with your brand
Loyalty. What’s emotion got to do with it? That emotional connection to a brand...
What Oracle’s exit from advertising means for the adtech space
As September drew to a close, so did Oracle Advertising. The withdrawal from the...
3 ways to use predictive analytics to make better decisions
In the era of big data, businesses have recognized the value of collecting vast...
Salesforce goes down, while speculation and conspiracy theories go up
Salesforce suffered an outage across a number of instances Tuesday, making some features of...
It’s the age of AI agents: See how marketers can build one themselves
My two previous articles on personalized customer experiences focused on the need to embrace...
7 weak spots in Google’s defense against DOJ antitrust claims
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its...
Transforming agile marketing with generative AI
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to...
WordPress moves to ban WP Engine from accessing its resources
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t...
AI-powered martech news and releases: September 26
Picking stocks is high on most people’s list of things you shouldn’t use AI...
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes...
New brands burst into celebrity influencer space
Almost a third of brands signing deals with influencers over the last 12 months...
Ali Schwanke: Spotlight on the expert
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
How to balance ROAS, brand safety and suitability in social media advertising
As marketers face growing pressure to get the most value from their ad budgets,...
Why public relations is thriving in today’s global marketing mix
This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital...
Salesforce to buy enterprise knowledge platform Zoomin
Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the...
As Canva targets enterprises, it risks losing SMBs due to higher prices
Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it...
TikTok Search Ads Campaign launches in US
TikTok is taking a direct shot at Google with the launch of TikTok Search...
QR code alternative introduces shoppable video ad tool
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes...
Why marketers need ‘architecture vision’
“Architecture vision” is the third of six core competencies marketers need to develop, and...
Role of a marketing technology manager: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
AI-powered martech news and releases: September 19
This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in...
How to build interactive applications with generative AI
One of the most powerful things about generative AI is how quickly you can...
Where AI falls short in high-stakes B2B industries
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A...
How to make the jump from product-market fit to platform-market fit
Jason, director of product marketing at a global cybersecurity company, celebrates a big win....
How marketers can go beyond random acts of AI and why they should
I’ve just returned from MAICON 2024, one of the best, if not the best,...
What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not...
Fueling better marketing plans with Shell by Uptempo
Planning season is one of the busiest times of the year for marketers—and at...
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and...
How CX transforms marketing from cost center to revenue engine
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing...
CTV viewership rebounds to near pandemic-era levels
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era...
Amid political ad blitz, brands can hack the media landscape by Optimove
The 2024 U.S. presidential election is set to break records for political ad spending,...
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s...
Using mobile measurement partners to drive bookings: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
The fading third place: A reflection on Starbucks and society
The aroma of freshly ground coffee beans filled the air as I stepped into...
What technology would you bet on in the martech race?
There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming...
How brands are taking the AI plunge and testing customer experiences
Brands are integrating AI into their marketing functions, and some are ready to test...
6 tips for creating a winning email marketing calendar
Your calendar is not just a pretty collection of dates and ideas; it’s the...
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted...
2024 elections playbook works for brands too
The 2024 U.S. presidential campaign crossed another milestone this week with the first televised...
AI-powered martech news and releases: September 12
Some interesting AI data points in the news: AI marketing assistant is the fastest-growing...
Use DAM and AI to keep up with content demands by Edna Chavira
Are you overwhelmed by the constant demand for new content? AI and Digital Asset...
Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could affect how...
Nearly half of US consumers feel ignored by marketers
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans...
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow...
EU hits Google with $2.6 billion fine in antitrust case
As the second day of the Justice Department’s antitrust case against Google got underway,...
Scaling local advertising with automation in the new media landscape by Fluency
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a...
Optimistic marketers increase expected ad spend
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at...
Braze unveils new freemium offerings
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze...
Free trial vs. demo: What’s more effective in B2B SaaS ads?
The customer journey for B2B software is long and complex for everything but the...
The AI-powered marketer’s roadmap to the future of content
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide...
AI and security are the focus of latest Salesforce acquisitions
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9...
HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with...
US vs. Google, round 2: Government targets digital ad business
On Monday, Google and the Justice Department will begin their second antitrust trial of...
Now playing: ‘The Email Test That Goes Wrong’
Email and testing go together like peanut butter and chocolate. What is your email...
AI-powered martech news and releases: September 5
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street...
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand...
Ecommerce sees positive spending trends
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce...
Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?
No company can exist without marketing. And no modern marketer can operate without technology....
Playable ads and longer campaigns gain traction in mobile gaming
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more...
3 tips to maximize your ROI at events
Conference season is in full swing. If you’re spending that much cash, be sure...
Yelp brings antitrust lawsuit against Google
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit...
Salesforce sees a shorter, more competitive holiday season in 2024
Salesforce expects the 2024 holiday season to be shorter and more competitive with brands...
It’s time to re-think our rejection of third-party cookies
Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that...
How brands are using AI in Meta’s Advantage+ campaigns
Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored...
U.S. state data privacy laws: What you need to know
(Story updated with information on the Montana privacy law which goes into effect on...
AI-powered martech news and releases: August 29
The U.K.’s government is giving teachers AI chatbots to help them “mark and plan...
Data analysis and market research top list of AI use cases
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for...
How to optimize your app as part of a cross-device approach
The number of smartphone users globally is forecast to hit 7.7 billion by 2027,...
New Adobe Workfront Planning ties campaign development to execution
Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a...
Google adds generative AI insights, shopping ad campaign goals
Google today introduced four updates to help retailers ahead of the holiday shopping season....
Hightouch launches AI Decisioning
Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a...
Essential stack for a B2B startup: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
White House to tackle bad CX practices
The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer...
4 ways to achieve early wins with AI in marketing
Marketers are starting to think big about AI in marketing. Different organizations will take...
iOS 18: Brace yourself for the new Apple Mail inbox
It’s iOS update season again, and email marketers need to get ready. The good...
HubSpot experts share tips for successful CRM implementations
A new customer relationship management (CRM) platform is a big change for any organization,...
European regulators have a seat at the table
It’s high time big tech resigned itself to the new reality. When it’s making...
Why the FTC’s stand on hashing is a wake-up call for digital advertisers
On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that...
How employee experience drives customer satisfaction
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both...
Mastering email campaign execution by Edna Chavira
Are you tired of your email campaigns falling short? It’s time to level up...
AI-powered martech news and releases: August 22
Can your AI smell better? That’s the goal of Osmo, a startup using artificial...
Marketo update improves audience insight for webinars
Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room...
Intense election ad buying could upend brands’ holiday marketing plans
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers...
Improve your website’s accessibility in just three months by Edna Chavira
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However,...
How to choose a data enrichment solution
The focus of most B2B companies is developing products and services customers need. Selling...
Transitioning to a headless CMS: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Google AI Overviews have negligible impact on traffic, say publishers
Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted...
How marketing workflows will change with AI
In my last article, we talked about how marketing systems will change with the...
What the composability revolution means for the martech stack
This is the third article in a three-part series. The first piece discussed composable...
4 tips for increasing conversions along the buyer’s journey
Times are changing, and marketers are facing new challenges. With the pressure to deliver...
The marketer’s guide to conquering data quality issues
Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the...
Could your marketing automation be doing more? by Edna Chavira
Many businesses found early success with marketing automation platforms. But as marketing needs evolve,...
For consumers, AI is the new IoT
Marketers’ primary job is to know what the customer wants. It’s simple, but not...
IAB Tech Lab expands Multi-State Privacy Agreement
The IAB Tech Lab announced a change in terminology and an expansion of its...
AI-powered martech news and releases: August 15
Tech companies are spending a lot of money on ads about AI, despite tons...
7 strategies for getting the most from your martech stack
This is the second part of a series on using the 80%/20% rule to...
Email marketers sharpen deliverability tactics at MailCon
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off...
The Google monopoly verdict: More industry reactions
With Google ruled a monopoly in the world of search, reactions from the search...
IAB releases updated IAB Diligence Platform
Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available...
22 must-have reports for measuring CRM health
Even the best CRM is nearly useless without clean data. Worse still, bad data...
CDP and customer experience: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Why first-party data still reigns even with Google keeping third-party cookies
Data is not a new topic, but it is being revitalized since Google’s announcement...
How to leverage the 80/20 rule for martech efficiency and ROI
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech...
Urban digital transformation: Insights for marketers from global smart cities
As the CEO of a marketing and PR agency, I’ve observed a fascinating trend...
Transform content creation with AI and automation by Edna Chavira
Are you tired of content creation bottlenecks and struggling to keep up with audience...
Google rolls out new features for Local Service Ads
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects...
How Centerfield is sifting insights from millions of phone calls
“Echo AI came onto our radar screen because we were looking for AI-driven consumer...
AI-powered martech news and releases: August 8
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. ...
Retail media networks and advertisers going from guesswork to growth
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last...
Google phasing out Smart Campaigns in favor of Performance Max
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max...
What the composability revolution means for CDPs
The growing use of cloud data warehouses will challenge how we think about martech...
Aflac’s approach to Gen Z engagement
The way customers make purchases and interact with brands is changing. Food, personal items...
What the Google antitrust ruling could mean for advertisers
Google’s loss in its federal antitrust case may mean huge changes for the company,...
Future-proof your content strategy by Edna Chavira
The digital world moves fast. What drives results today may not be effective tomorrow....
Federal judge rules Google violated antitrust law
A federal judge ruled that Google maintained an illegal monopoly in search and advertising...
Meta ad revenue up 22% in second quarter
Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s...
Retailers struggle to identify site visitors
Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten...
Customer journey maps: What you need to know
How well does your organization know how customers engage with your brand? Many of...
How additional information changes customer value assessments
How much is a random person worth to your business? The answer changes dramatically...
Nature’s inspiration for transforming your marketing plan
Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to...
Amazon digital ad revenue up 20% in 2nd quarter
Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising...
Experian rolls out retail media network solution
This week, Experian announced a solution for retail media networks (RMNs) to improve the...
AI-powered martech news and releases: August 1
Charles II of Spain What do artificial intelligence and the Holy Roman Empire have...
Subscriber acquisition best practices following Gmail’s spam update
Gmail’s new spam guidelines are putting email and CRM marketers in a bit of...
Second quarter saw slowing ad spend on most platforms
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a...
Canva acquires genAI startup Leonardo.AI
Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The...
SurveyMonkey launches a CX suite
SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of...
The quickstart guide to marketing automation by Edna Chavira
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of...
Digital asset management and content management systems: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Why buyer groups matter in B2B demand gen and how to target them
In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers...
Mixed reactions from ad ecosystem to Google keeping cookies
After years of back and forth between Google and regulatory bodies, the news finally...
The impact of martech on company value
“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers...
Acquisitions signal agencies are betting on influencer marketing
A pair of influencer marketing platforms were acquired by agencies this week, in a...
67% of marketers say lack of training is primary barrier to AI adoption
While 99% of marketers say they’re personally using AI, 67% say a lack of...
How to transform your website into a continuous marketing powerhouse
A company’s website is more than just an online storefront in today’s digital age....
AI-powered martech news and releases: July 25
Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee...
Phygital agency NEWU is here to surprise you
The long line of young women curled around the corner from the iconic Casa...
Data strategies for unlocking customer lifetime value by Edna Chavira
Imagine a world where your marketing efforts go beyond short-term gains. A world where...
How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024...
How to protect your brand from AI dupes
Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are...
Email deliverability: What you need to know
Deliverability may not be the most interesting part of email marketing, but it is...
How to put marketing data into meaningful context
To business executives and marketing professionals, everything is numbers. Watch the news and pay...
Segmentation for email campaigns: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
How marketers can break free from decision fatigue
If there’s one sentiment that’s rising to the top among marketers and marketing ops,...
AI-powered martech news and releases: July 18
Predicting the future is a rube’s game and AI is no exception. Nonetheless, the...
Where are martech vendors finding their revenue? Let’s take a look
Business is a little sluggish for a number of martech vendors. They will tell...
Planting seeds and building trust in a world of overnight wins
There’s a comforting truth to the adage, “Good things come to those who wait.”...
Why traditional marketing systems can’t keep up with AI and what to do about it
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and...
How Salesforce Data Cloud supports CX for Principal Financial
Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In...
The top ecommerce trends from record-breaking Amazon Prime Day 2024
Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that...
Unlocking the full potential of GenAI in marketing by Edna Chavira
Experts predict a revolution in marketing productivity thanks to GenAI. But how do you...
China leads the world in generative AI use
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts...
SCOTUS ruling makes it easier to challenge federal ad regulations
U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last...
Is bad customer data sabotaging your marketing efforts? by Edna Chavira
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and...
Comic Con trivia, cat personalities and beyond: Empowering customer engagement
New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers:...
Uberflip acquired by PathFactory
PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory...
Measuring new customer acquisition and loyalty: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
LinkedIn’s AI ad tool to launch globally this fall
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers...
Salesforce’s Summer 2024 release features time-saving enhancements
Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built...
Why brand trust is declining and how marketers can earn it back
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance...
Black women founders have to keep pushing
Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech...
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Imagine a world where your marketing message finds its perfect match. No wasted effort,...
How intent data leads to B2B marketers getting their signals crossed
Did you know you have your own intent data? You don’t need to buy...
AI-powered martech releases and news: July 11
You might want to hold off on using AI for customer service: 64% of...
Alphabet’s acquisition of HubSpot isn’t happening
Sources told Bloomberg that Alphabet’s potential deal to acquire HubSpot is shelved. “Parties didn’t...
BlueConic acquires experience-creation company Jebbit
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive...
Microsoft Ads releases AI-powered asset recommendations for video and display ads
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad...
Why first-party data alone won’t solve marketers’ challenges
First-party data has become the go-to solution for many marketers grappling with increasing privacy...
Boosting customer experience with website redesign: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
HubSpot says fewer than 50 customer accounts were victims of a breach in late...
How to implement dynamic pricing without alienating customers
Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in...
Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product...
HubSpot’s June 2024 updates: New automation options, big sales improvements and more
HubSpot introduced a wave of new updates in June. We’ve explored them all to...
How martech vendors can navigate the slow death of net-new deals
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new...
Does your organization need a DAM? Audit first, with these easy steps.
Customers’ expectations are rising and marketers are working to meet those expectations with personalized...
4 ways to increase email engagement with your current ESP
I’m pretty frequently asked some version of this question: “How can we get more...
61% of marketers still relying on third-party data
Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest...
Spotlight on the expert: Michelle Tackabery
Our “Spotlight on the expert” series digs deeper into the stories of our expert...
3 challenges for marketers as retail media networks evolve
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for...
EU says Meta ad model violates Digital Markets Act
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with...
Sourcing first-party data for a CDP: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI...