ChatGPT growing as a traffic referrer, reshaping search behavior, report says
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT...
Category: Digital Marketing
Salesforce laying off 1,000 during hiring push
Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000...
How to run DeepSeek locally on your computer
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The...
The hidden costs of martech sprawl and how to overcome them
Look at your marketing stack. That sprawling collection of tools tells a story of...
Mobile marketing with RCS: What you need to know
By adding support for RCS (rich communication services) to iPhones with its iOS 18...
5 ways to transition from tactical to strategic marketing
Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation...
Data literacy for marketers: What you need to know
Humans are collecting more data than ever. Some figures show that 90% of all...
Is your marketing team AI-ready? 8 steps to strategic AI adoption
AI is reshaping marketing, but jumping on every new tool isn’t the path to...
How soft skills solve marketing’s biggest challenges
Marketing teams are facing a growing challenge: despite being packed with talented experts who...
Google releases its open source marketing mix model to all
Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to...
Embracing a little chaos produces a lot of marketing creativity
“I left other people alone.” Some days, the ability to make this claim can...
Are AI agents a big deal? Or just bots in formal wear?
Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce...
2025 is the year for B2B brands to embrace CTV
Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels...
How the Salesforce Lead Object broke B2B marketing (and how to fix it)
B2B marketing and sales have long been at odds. Sales teams frequently criticize the...
What is DeepSeek? A boon for marketers and a threat to Big Tech
DeepSeek, a powerful new open-source AI from China, may have put a pin to...
Why smart marketers should front-load spending in 2025
I’ve seen many predictions about what marketers should expect, anticipate or work for in...
How to use modern language models for enhanced sentiment analysis
Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have...
Marketing automation vendor Act-On acquired for $53 million
Marketing automation provider Act-On, one the early players in the SaaS martech space, was...
AI-powered martech news and releases: January 23
Elon Musk may be right about the funding for Stargate. If you haven’t heard...
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Change is the only thing you can rely on in digital marketing. Banner ads...
Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an...
Make 2025 the year your video creative shines by Edna Chavira
As you set your 2025 professional goals, why not add one more—elevating your advertising...
Are AI tools shaping your intentions more than you realize?
I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations,...
Take the 2025 State of Your Stack Survey
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey....
How to clear 5 hurdles to AI adoption in marketing analytics
AI is set to transform the way we work, yet its full potential remains...
What martech practitioners can learn from a NASA engineer
What can a NASA engineer teach the martech community? Quite a bit, and the...
The marketing community reacts, as the clock runs out on TikTok (for now)
The popular online video platform TikTok went dark over the weekend, as a law...
IAB expects digital advertising growth to slow considerably this year
U.S. digital advertising will see a 7.3% increase over last year’s spend, according to...
3 must-follow marketing copy rules to win your prospects’ trust
When your prospects walk into a sales call with little to no research, they...
Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap...
How to select a CMS that powers SEO, personalization and growth
As the customer journey grows more complex in 2025, organizations need a best-in-class martech...
CDP consolidation continues, as Rokt scoops up mParticle
For the third time in six weeks, M&A activity made a visit to the...
AI-powered martech news and releases: January 16
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s...
AI continues to aid marketers’ quest for authenticity: Report
Marketers’ fast adoption of AI is letting them try different strategies and focus more...
Start 2025 strong with data-driven strategies for retail success by Edna Chavira
The new year is the perfect time to sharpen your strategies and set the...
Google’s search market share falls below 90% for first time since 2015
Google’s share of the global search engine market fell below 90% for the first...
Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
Meta’s recent decision to move from fact-checkers to a community notes model akin to...
Welcome emails lift KPIs: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
How AI can combat the ‘paradox of choice’ and improve customer outcomes
With consumers feeling squeezed by rising prices and dealing with too many choices when...
AI agents: 2025 predictions
For many marketers, handing over customer interactions to an automated genAI-powered process requires a...
Are these email subject lines deceptive, clever copywriting or bad data at work?
AI-driven changes coming to inboxes will put even more pressure on your email subject...
5 principles for a smoother, more successful CDP deployment
Setting proper expectations is an important part of any technology deployment. Customer data platforms...
Salesforce launches Agentforce for Retail
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud...
Personalization’s double-edged sword: Balancing relevance with intrusiveness
This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization...
AI-powered martech news and releases: January 9
It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving...
Amazon’s new Retail Ad Service brings RMN to the masses
Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The...
5 ways to crush sales bottlenecks and accelerate deals in 2025
The faster the sales process, the faster the revenue growth. Unfortunately, as we learned...
Martech stack complexity fragments audience data
Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever....
Salesforce Agentforce: What you need to know
Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the...
Holidays deliver on record-setting ecommerce expectations
The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S....
Why FAQs should be your go-to marketing tool
Who, what, when, why and how? Journalism students learn to answer these questions to...
How to overcome AI challenges in martech to maximize ROI
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more...
Applying scientific method to performance
There continues to be a lot of buzz around marketing performance optimization and testing....
Guardrails and governance: How to protect your brand while using AI
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across...
How to maximize event ROI using smart budgeting
Understanding the real costs of events — and how to manage them effectively —...
The influencer marketing space kicks off 2025 with another acquisition
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for...
Will AI agents conduct the martech orchestra in 2025?
“If the tech stack were an orchestra, which product would be the conductor?” asks...
CTV takeover: 2025 predictions
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive...
3 reports in GA4 that use analytics to eliminate customer friction
Feel like your marketing team is drowning in analytics reports? You’re not alone. Data...
Retail media networks continue to grow: 2025 predictions
Over the last year, the RMN space saw new in-store standards and solid growth....
AI transformation: 2025 predictions
This past year saw lots of potential with all kinds of AI-powered tools and...
Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
As 2024 comes to a close, it’s impossible to ignore the central theme that...
Customer experience and brand: 2025 predictions
In the new year, customer experience will remain a high priority for marketers. The...
Google Ads rolls out Brand Report for enhanced advertiser insights
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand...
Africa Creative makes soccer ad boards shoppable
For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative...
Customer experience tools and strategies: 2025 predictions
Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers...
Google tightens ad policies to align with Search spam rules
Google expanded its “Abusing the ad network” policy this week. The policy now explicitly...
Email content for B2B decision-makers: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
How to use AI to find and prioritize untapped market segments
In this tutorial, I’ll show you how to harness large language models (LLMs) to...
The science behind high-performing calls to action
Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing...
Why DIY experimentation is critical to AI success
In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them...
What retailer marketers should be thinking about in 2025
“Advertisers are looking for more of a full-funnel approach, from end to end, working...
4 key features in Salesforce’s Agentforce 2.0
“The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce...
5 content killers that ruin results — and how to fix them
Are you pouring time and effort into content that routinely underperforms? You’re not alone....
AI-powered martech news and releases: December 19
Using language to deceive, aka lying, was a uniquely human activity. I say “was”...
The hidden reasons your CDP project is failing
It’s common for companies to invest in a new technology and then, a year...
Mobile’s growing role in holiday shopping
Consumers aren’t just using their phones to research products they see on TV, they’re...
How Gen Z values are changing marketing
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed...
How to get your email marketing ready for iOS 18
Apple released iOS 18 publicly this year, and it includes significant changes to Apple...
How to build a skill development culture for MOps success
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and...
TikTok files challenge with Supreme Court
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications...
5 essential priorities for marketers in 2025
The marketing world is rapidly changing, and staying ahead means focusing on what truly...
Why 2025 is the year for martech optimization, not expansion
The uncertain economic landscape presents a challenge to marketing leaders: how to invest in...
Judge blocks WordPress from blocking WP Engine
The latest round in the battle between WordPress owner Automattic and WP Engine was...
What every marketer should watch for in 2025
We are days away from closing the books on 2024 (thank goodness). How did...
AI adoption gap found between executives and entry-level marketers
The level of your AI adoption may have something to do with your salary...
How shared goals and incentives improve marketing results
What if all teams were truly working toward the same goal? Often, it feels...
AI-powered martech news and releases: December 12
It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five...
Why syncing email and SMS is critical to marketing success
About 65% of the world’s population use text messaging, so it’s no wonder SMS...
Google Ads tests video asset option
Google Ads users are seeing a new “Video” option in the Assets section. Clicking...
The two approaches to AI implementation: Collaboration vs. independence
The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial...
Why your company needs a brand LLM to thrive
As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM...
Adobe Express partners with Box
Box, a file-sharing and content management company, announced a new partnership. Adobe Express will...
How AI can revolutionize creative impact measurement
When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness...
Omnicom becomes the world’s largest agency holding company
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to...
IAB finalizes retail media networks standards for in-store
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized...
Marketers discuss using AI beyond content creation
Many marketers are familiar with using generative AI for its content-creation capabilities, but AI...
Uniphore acquires ActionIQ and Infoworks
Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The...
Where do martech practitioners sit in organizations?
Martech practitioners operate at the intersection of marketing and technology. As such, they can...
HubSpot to acquire conversational intelligence platform Frame AI
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company....
A co-pilot approach to genAI (with prompt examples)
The relationship between marketers and generative AI has been complicated from the start. Many...
How AI is radically reshaping marketing budgets by Edna Chavira
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In...
SharkNinja embarks on its Salesforce AI journey
“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO...
6 things to look for in a B2B influencer
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages...
How to balance customer experience and returns in ecommerce
The boom in ecommerce has transformed how we shop, but it’s also brought a...
Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira
In an age where data privacy laws are rapidly evolving, businesses are in search...
Rethinking media mix modeling for today’s complex consumer journey
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line....
GenAI must win consumer trust if it is going to transform search marketing
Generative AI is making inroads in search marketing, but it needs to win consumer...
The war on DEI is hitting marketing and hurting business
(This story was updated to reflect ongoing business developments) It’s been a tough year...
How marketers can stop fueling customer churn for good
If you’re like me, then in the past 12 months, you’ve heard about Alex...
Holiday ecommerce start surpasses record-breaking forecast
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first...
How to build AI strategies that prioritize people
AI continues to embed itself into the fabric of business. However, the conversation often...
Will big tech burst the AI bubble?
As artificial intelligence continues to reshape industries, a new battle is brewing between startups...
11 essential SEO elements you should be tracking
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync...
9 things to assess when auditing your CX tech
Customers have high and constantly evolving expectations for their experience with your brand. As...
Improving customer experience with zero-party data: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
A holiday gift guide for marketers
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half...
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in...
AI-powered martech releases and news: November 21
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered...
Marketers discuss what it takes to succeed with intent data
Intent data comes in many flavors, including first-party and third-party data. It can help...
AI is ringing in big holiday shopping changes
Criteo expects AI to make a significant difference during Cyber Week and the holiday...
6 steps to help improve your customer experience with AI
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI...
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice...
Customer experience management in the age of agentic AI
“I am excited to introduce our next step in this journey,the Webex AI agent....
Why ‘risk on marketing investment’ is the new ROMI
For years, marketers have championed ROMI — return on marketing investment — as a...
Google reshapes in-store shopping with AI-powered comparisons
Google is introducing new shopping features that transform how consumers discover and compare products...
How marketing data can make your performance review go from stress to success
It’s performance review season again. This is meant to be a time of introspection...
DOJ seeks sale of Chrome in Google antitrust case
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of...
5 ways B2B differs from B2C — and 3 ways they align
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by...
TikTok launches AI video generation tool for marketers
TikTok wants to help brands make content for the platform with its new AI...
Zeta to address financial accusations after stock price drops 34%
Zeta Global announced it will hold a video call on Wednesday to address accusations...
How advanced customer journey analytics is shaping the future of engagement
Understanding the customer journey is essential for businesses looking to boost engagement and build...
Why marketers must move from retention tactics to customer respect
Remember when your martech stack was manageable — maybe just one CRM platform paired...
Marketers discuss their first-party data strategies
First-party data took on increased importance in 2024 as Google planned to deprecate third-party...
How to grow your organic reach with behavioral analytics insights
Do you know why some visitors engage deeply with every page on your website...
4 tips for helping your email marketing team stay organized
A lot is going on this month. The U.S. elections are finally over, you’re...
Marketers link AI to revenue growth and plan to increase 2025 investments
After a year of widespread AI adoption, marketers like what they see and plan...
Marketing on Threads: What you need to know
We’ve updated our article on Threads to include a report that ads will begin...
DemandScience and Terminus merge, keeping data at the center of B2B marketing
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of...
How autonomous AI pipelines will transform marketing campaigns
Last month, I took my first ride in a Waymo — a fully autonomous...
Consumers are underwhelmed by AI experiences
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences...
2025 GTM forecast: Key shifts redefining the future of go-to-market strategy
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by...
Picking a marketing performance management platform: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Why generational stereotypes are failing marketers and how to move past labels
We’ve all seen it: marketing articles, research reports and social media posts that try...
How TikTok is transforming brand advertising
TikTok is no longer just the platform for viral dances and trends; it’s transforming...
Why B2B CMOs are frustrated with ABM platforms
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded...
How to revolutionize your market segmentation with genAI
What if I told you the most powerful use of generative AI isn’t content...
Email marketers discuss the role of AI, iOS and the state of their channel
Email marketers are going to have their hands full in 2025. Apple’s iOS 18...
How to use post-campaign data to make your marketing better
In previous articles, we’ve explored the role of data-driven strategies in the planning and...
Maximizing your B2B paid media ROI with alternative platforms
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences...
Is product-led growth a GTM silver bullet?
Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion?...
AI-powered martech news and releases: November 7
Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered...
What makes content go viral, backed by research
What makes content go viral? According to our latest research, the key lies in...
Balancing storytelling, culture, martech and AI for long-term profitability
Let’s flip a coin. It’s a marketing coin. One side is your business today...
Branding phone calls improves customer trust
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes...
Transition to a career in martech: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
3 tips for cutting through the DTC noise with marketing data
Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity....
This is what the ‘typical’ martech replacement looks like
Marketing organizations make changes to their martech stacks all the time. After all, there...
How search analytics can tailor messaging and maximize performance
Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google....
Why starting small with AI pilots before scaling is a mistake
Many organizations start small with AI pilots before scaling. But what if this cautious...
Pega unveils latest Infinity platform
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity...
Why account-based expansion is B2B’s next growth lever
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond...
What’s next for Google’s third-party cookie saga?
Google’s decision to leave third-party cookies up to the user was the latest twist...
ChatGPT search officially launches
Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today....
How to use generative AI to reduce friction and convert car buyers
Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often...
Get more out of your webinars and virtual events with 24/7 engagement by Edna Chavira
Virtual events and webinars don’t stop when the live stream ends! That’s just the...
The biggest ideal customer profile mistakes businesses make — and how to fix them
I was approached by a pair of founders at an event the other day....
Political ad spending shifts regional CTV costs for brands
It’s a week until Election Day and the political rhetoric and advertising are running...
12 ways to use a customer data platform
Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re...
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the...
What an honest MOps job posting looks like
I have chimed in about martech job descriptions in the past. It’s time to...
AI-powered martech news and releases: October 24
More than three-quarters of U.S. workers say they don’t know how to use their...
Why you’re probably underutilizing email sequences
For HubSpot users, HubSpot email sequences are a powerful way to save time and...
A marketer’s guide to implementing generative AI
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity,...
How a free AI tool will help you develop a customer marketing strategy
For marketers to succeed with their customer marketing efforts, it’s essential to understand which...
Composability has arrived, says MessageGears
Composability is not a coming trend, it’s here — presumably here to stay. That’s...
Making sense of the $3 billion market for B2B marketing data
B2B marketers in the U.S. spent more than $3 billion on data in 2023,...
SMS deliverability: What you need to know
SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles...
Unlock the real value of genAI in martech
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s...
Google Performance Max gets new AI-powered video creation, asset testing
Google has announced major updates to its advertising tools, including the integration of its...
M&A activity increases in martech sector, while investment, new products slow down
The number of new product releases in the martech sector slowed in Q3 2024,...
Use AI to supercharge your ABM campaigns by Edna Chavira
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence...
How to align teams early with a strategic event workshop
It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even...
Google shakes up ad auction dynamics for holiday shopping
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions....
Who really owns your data? Protecting your business from agency lock-in
This is a warning to all business professionals. If you’re an agency in the...
How to build customer trust through data transparency
Practical discussions about marketing technology sometimes boil down to this: “How can we collect...
3 marketing use cases for generative AI that aren’t copywriting
How is your marketing team using generative AI? Here are the results of a...
What’s the role of marketing in a crisis?
When an organization suffers from a crisis, you probably think about the PR agency...
Compare top marketing automation platforms: A guide for new users and potential upgraders
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing...
LinkedIn marketing: What you need to know
Using LinkedIn personally is very different from using it for marketing. Fully understanding the...
3 critical steps for creating content that converts
All too often, content is created solely to get clicks, views and likes. It’s...
AI-powered martech news and releases: October 17
Isolation and loneliness are significant problems in society, and people are increasingly turning to...
How to achieve operational maturity in marketing with a multishoring talent approach
Marketing and creative teams today are under pressure to do more with fewer resources...
One-third of SMBs are looking to new martech to target customers
Small and midsize businesses are considering or adopting marketing technology to better engage with...
How AI and ML bridge the attribution disconnect across marketing channels
As marketers pour more budget into digital channels, a surprising disconnect remains. While the...
Declining customer feedback and loyalty, growing AI skepticism
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other...
A closer look at October 2024 Adobe Marketo Engage release
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim...
Improving marketing operations performance: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers...
Canva reverses price hike for loyal customers
Small teams alarmed by a recent price increase by Canva are getting a reprieve....
AI-powered martech news and releases: October 10
It’s one thing to ramp up content production, but is the added productivity pumping...